Title:  Dealer Performance Lead

Dealer Performance Lead

A) Increasing % of platinum dealers under QLQD (Quality Leadership through Quality Dealership)
▪ Capturing of WOW stories, best practices at the dealership
▪ Selecting of WOW stories and best practices from set of dealers & sharing it with Area Manager
▪ Identification of key gaps on sales process, sales staff, and customer experience
▪ Review of action plan for key gaps

B) Improve Customer Experience (CX)
▪ Analysis on top Level One (L1) & Level Two (L2) drivers affecting CX
▪ Action plan to improve top L2 drivers ex: Salesperson behaviour - what are the top L2 drivers?
▪ Review action plan on weekly basis.
▪ Track drivers’ improvement on monthly basis
▪ Tracking of Non promoters for buyer and Non buyer in DT dealerships and ensuring weekly action plan
▪ Training on importance of recovery process to Dealer Sales Manager (DSM) steps involved in recovery process to the dealership by DSM
▪ Tracking of detractor recovery by Dealer Sales Manager and PDCA(Plan-Do-Check-Action)
▪ Sensitizing dealers DSMs/DO's regarding importance of CLF (Closed Loop Feedback) meeting
▪ Find out the source for conducting CLF meeting in all the dealerships and do PDCA
▪ Reviewing daily dashboard & data dump
▪ Training of new DSM/CCE on process adherence & quality using digital tool (scale-up)

C) Improve Productivity of Sales Executives
▪ Reviewing skill level of DSE's (Dealer Sales Executives) using skill matrix report and excel sheet provided by HO
▪ Identifying the DSEs having skill level 1 and skill level 2
▪ Prioritizing Skill Level 1 DSEs for skill level training
▪ Explaining the importance of skill training
▪ Coordinate with Regional Team to finalize training day/date
▪ Ensure all DSEs attend training program
▪ Obtain feedback from the DSEs on training content and delivery and communicate the same to HO for PDCA
▪ Test evaluations post training to be scheduled at the dealership
▪ Reviewing the Dealer Sales Manager (DSM) dashboard for competition and leakage drivers
▪ Sensitising the Dealer Owner & DSM on leakage drivers
▪ Ensuring action plan by DSM for leakage driver improvement
▪ Correct retail and enquiry mapping against correct DSE
▪ Employee master sheet updation monthly.

D) Improve:Follow-up& Conversion (FnC)
▪ Sensitize DSEs & DSM about FnC adherence and quality.
▪ Review of FnC through dashboard and sharing report with DSM
▪ Ensuring action plan by DSM on increasing FnC adherence.
▪ Train DSE's towards improving FNC quality of drivers.
▪ Weekly discussio

OTHER REQUIREMENTS
•Top drawer communication skills, specially spoken English
•Proficiency : MS Office Applications (MS word, MS Excel, MS PowerPoint
•Regional language proficiency is must to have
•Willingness to travel 20/25 days in a month in allotted geography